The Futurist Universe
Giacomo Balla
Any store in a modern town, with its
elegant windows all displaying
useful and pleasing objects, is much more aesthetically enjoyable than
all those passeist exhibitions which have been so lauded everywhere. An
electric iron, its white steel gleaming clean as a whistle, delights the eye
more than a nude statuette, stuck on a pedestal hideously tinted for the
occasion. A typewriter is
more architectural
than all those building
projects which win prizes at academies and competitions. The windows of
a perfumer’s shop, with little boxes and packets, bottles and futur-color
triplicate phials, reflected in the extremely elegant mirrors. The
clever and gay modeling of ladies’ dancing-shoes, the bizarre ingenuity
of multi-colored parasols. Furs, traveling bags, china—these things
are all a much more rewarding sight than the grimy little pictures nailed
on the grey wall of the passéist painter’s studio.